This knowledge will allow him to make business decisions based upon the tastes and buying patterns of those to whom he will be marketing his product. Likewise, affluent middle-aged aged men. Sandra Lambert Marketing And Sales Plan While a fashion company with substantial financial resources may initiate a large-scale advertisement campaign, a smaller business may employee a grassroots approach consisting of postcard distribution and word of mouth. In addition to marketing, an entrepreneur must identify outlets for his products to be purchased. The greatest public relations campaign is for naught if customers cannot buy the products. Startup Costs An entrepreneur must have a solid marketing and sales plan when starting a fashion company. This plan must align with the demographics of the organization’s customer base, as well as fit into its annual budget. She must calculate the cost of overhead, such as offices, employee salaries, supplies and other materials.
Marketing And Sales Plan